"As a National
Sales Manager responsible for the largest sales
force working within the healthcare environment,
I face many ongoing challenges. One issue that
has become more and more relevant in today's
market place is the relationship that the sales
force has with their core customer base.
Every
representative thinks that he or she has a
brilliant relationship with most of the
customers that they deal with on a regular
basis. When you question them about this
relationship they get very defensive and
guarded. I wanted to launch a whole new
initiative that pushed the ownership and the
responsibility on each representative to search
into how good that relationship actually was.
A major sales
conference was picked to launch this issue and
we needed something that would make a big
impact, but would also come from an independent
source. What they didn't need was the National
Manager launching something that they felt they
were already very good at - we decided on Roy
Sheppard.
The gamble when
you pick an after dinner speaker or a
motivational presenter is that the message is
delivered but all tied up in a very slick
presentation that sounds wonderful and very
funny BUT is, in fact, a very difficult message
to build into the culture of the team.
Roy's message
is a simple one, but a very effective one.
Following some
research with myself and some contact with the
sales force, Roy managed to overcome all of
these barriers and get the whole sales force to
think about themselves in a totally different
light.
Getting people to talk well of us behind our
backs has now become a buzz-word within our
Company. The ideas have started to flow and the
defence from the sales force has been dropped.
We now have
active development of each relationship and the
sales force want and demand more knowledge.
I wouldn't
hesitate to recommend Roy as the catalyst to
start something; but beware, if all you want is
to fill a conference agenda with some very
entertaining and enlightening examples of how to
build a relationship, and also how to destroy
one, then Roy is your man. But if you want much
more than that, then Roy really is the right
person to make you take that first difficult
step.
Thank you Roy
Sheppard - I hope you know what you have
started. I think you do!" Mark Welsh, National Sales Manager, Smith &
Nephew Healthcare
"Over the years I have seen many speakers and in my opinion you are one of the best speakers I have ever seen. Once again, thanks for making our conference the success it was."Keith Spencer, Sales Director, First National Bank Plc
Roy delivers what it says on the
tin! His engaging style which is both humorous and informative makes for
an excellent session which holds the attention of even the most 'battle
weary' delegate.
SOCPO have used Roy on at least 2
occasions with enthusiastic response both times. His subject matter
represents vital elements of organisational and personal success and
remains highly relevant in our fast changing world." Alan Warner, President, Society of Personnel Officers
(SOCPO)
Meet, Greet & Prosper
Roy's keynote presentation is "Meet Greet & Prosper" - practical
information to help delegates get the most from attending their
conference. He creates a 'buzz'. Its fun, informative, engaging,
entertaining and thought-provoking.
How to Attract More Quality
Clients Discreetly - Without Selling
Many "professionals" feel uncomfortable about the concept of "selling"
and how it can be perceived in terms of integrity and principle.
However, with competition amongst professional services firms on the
increase, it is imperative that there is recognition and acceptance of
the need to be more proactive about business development.
There are many excellent speakers working in the conference industry today, covering an enormous range of business and motivational topics. Choosing the right personality with the most appropriate talk can be crucial to the success of an event.
Roy
Sheppard is a leading business speaker on building profitable
relationships through networking and referrals. Recognised as the
European expert in his chosen field, his seminars provide a powerful
roadmap for companies and business owners to proactive, sustainable
referral generation and thus exponential growth. His talks
cover the following areas:
How
to integrate networking and "selling" at all staff
levels
How
to weave word-of-mouth and referrals into the fabric of business
How
to acquire new and profitable clients
How
to be a successful freelancer
Every
company needs to see a profitable return on their investment in a
conference speaker - Roy Sheppard's seminars provide a substantial yield
within hours of putting his ideas into practice. They have proven, and continue to prove, invaluable to both national and international
organisations.