Specialist Conference Moderator
is a specialist conference moderator.
Sometimes this role is described as a
conference MC, link presenter, host, facilitator or
Roy is far
more than this.
Because of the
confidential nature of this work, there's no
video to show Roy facilitating complex open
forum discussions. To assess his suitability
for your conference, please view a huge
collection of testimonials
Moderated his third global summit for the Olympic movement. This conference was held in English, French and Mandarin.
EIBTM. Moderated the Agency sessions on meeting ROI (Return on Investment)
for MPI (Meeting Professionals International).
one month Roy moderated these global
conferences; The Lausanne Summit with the
International Olympic Committee and The
World Tobacco Sustainability Summit.
Symantec is the world’s 4th
largest software company. Roy moderated
their European conference for 1,700 of their
European corporate customers. He also
chaired a national sales academy for 470
staff at The Prudential, one of the largest
British insurance companies.
What a conference moderator does
In the live events industry the terms
‘Moderator’, ‘Facilitator’ and ‘Presenter’ tend
to be used interchangeably by clients, speaker’s
bureaus, agents as well as some conference
production companies. These days, many
presenters and celebrities ‘claim’ to be a
conference ‘moderator’ or a ‘facilitator’. But
are they? And does it matter? The difference
between the two can have a profound impact on
whether you can meet your event objectives and
If your agenda is highly developed, and
pre-scripted such as an award ceremony, then the
presenter need not be an authority on your
subject. A link presenter will suffice.
Typically such presenters are individuals with
broadcast experience or actors who are skilled
and confident at introducing and providing short
verbal links to the next topic in a ‘live
If your programme seeks to engage the audience
beyond the back and forth style of Q&A, or one
of your aims is to change current behaviour and
perceptions a facilitator/moderator can prove
invaluable. A professional moderator will be
prepared to invest the necessary pre-production
time to gain a thorough understanding of key
challenges and issues. They will focus on
helping you to reach event objectives, how best
to convey key messages, and ensure that company
representatives are seen in the best possible
Do not evaluate or
adjust the event’s content. The scope of their
interventions, and the strength of their
questions on stage is limited by superficial
knowledge of the organisation or industry.
booked AFTER the content and format has been
agreed and in some cases, scripts completed.
presenters are not paid to have any
responsibility for the outcome of the event.
appropriate for events that involve dynamic
content such as, but not limited to, an
unscripted Q&A (Question and Answer session)
with audience members and executives.
routinely brought in at the earlier stages
of an event’s planning.
significant time becoming particularly
knowledgeable about the personalities and
the issues affecting the business and its
industry sector. This enables; assessment of
the strengths and weaknesses of the
interviewees and builds trust, so
interviewees become confident that the
moderator knows the subject well enough to
ask intelligent questions and is reassured
that the moderator will ‘look after’ him/her
with the production company, to help the
client clarify the objectives for the event
and provide a number of workable options to
ensure that the key messages are delivered,
understood and ‘taken home’ by the audience.
provide an alternative to ‘Autocue’ and
‘Powerpoint’ presentations for individuals
unskilled at presenting.
ensures the participants look good in front
of the audience as well as being the
‘conscience of the audience’, asking the
very questions on their minds, but are
perhaps too nervous or afraid to ask in
Roy Sheppard is a specialist moderator at
He is booked repeatedly by some conference
production companies, who recognise the value he
brings to their clients’ events. His role is to
help clarify and then reach the event’s
communication goals. His knowledge is usually so
deep about the company that he has been asked
quite often “Are you a professional – or do you
work for us?!”.
Clients include; British Telecom, BAT, Campbell
Distillers, Canon UK, Hewlett Packard, HSBC, ICL,
KPMG, Nortel Networks, J Sainsbury, The
Woolwich, Unipart, Unisys, Unilever and many